Q&A with Nutrisystem CEO Dawn M. Zier


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Zier President and Chief Executive Officer. Hagan held various positions at Merrill Lynch Asset Management. A year marketing veteran with extensive experience across a variety of direct marketing channels, Ms. Zier gives the following advice to CEOs facing big challenges:. All meals are shipped to customers via FedEx and can be prepared in less than five minutes. He has a B. I've tried Jenny Craig.

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Hawk Capital Partners, founded in December , is a private equity firm focused on lower middle market businesses. Hagan is a seasoned and successful entrepreneur that has started or turned around three digital-centric businesses over the last twenty-five years.

Before joining LifeShield, Mr. Hagan served as Chairman of the Board of Nutrisystem, Inc. He transformed the business from a struggling weight loss brand into a high performing e-commerce business.

Hagan co-founded Verticalnet, Inc. From to , Mr. Hagan held various positions at Merrill Lynch Asset Management.

He received a BS from St. Bernstock has served as a Director since December Prior to that, he was self-employed as an independent consultant. From October to April , Mr. Earlier in his career, he was the President of both the U.

Bernstock has served as a director of The Pantry, Inc. Guyardo has served on the board since He is a builder and leader of world-class teams that consistently deliver profitable growth for multi-billion dollar direct-to-consumer businesses. Guyardo transformed digital at Discovery Inc.

He was recruited to transform digital and direct-to-consumer. Paul quickly launched streaming apps for nine U. He quadrupled subscribers of Eurosport Player a European sports OTT service in 12 months and created a comprehensive go-to-market strategy for a new, multi-platform automotive service branded MotorTrend by combining an OTT service with a linear cable network.

Herratti has served as a Director since April Herratti is also the Principal of Jay Herratti Ventures where he is an investor and advisor to early-stage ventures. Herratti is an experienced strategic leader and digital expert with extensive experience in managing consumer, b2b, and nonprofit businesses.

Prior to his current position he was the CEO of CityGrid Media, an online media company that connects web and mobile publishers with local advertisers. CityGrid Media owns and operates CityGrid, a local content and advertising network, as well as leading local consumer brands such as Urbanspoon, Citysearch and InsiderPages.

Herratti also served on the Board of Directors at Constant Contact, which helps more than half a million small organizations connect with their customers through a suite of online engagement marketing tools. He has a B. Mangan has served as a Director since July A veteran of a number of high profile consumer facing companies, Mr.

Earlier in his career, he worked at General Motors and its GMAC subsidiary in various positions involving strategic and business planning, corporate finance and investments and new business activities. Tierney has served as a Director since February He is a nationally recognized expert in marketing and communications and an accomplished entrepreneur.

He serves as Chief Executive Officer of Brian Communications, an integrated marketing communications firm. His comprehensive strategies incorporate branding, content creation, social media, public relations, advertising and digital marketing initiatives for a diverse list of clients.

Prior to this, Mr. FRBK as well as on a variety of civic, educational and charitable boards. Weiss has been a director since March Today, she is considered to be one of the most senior thought leaders, advisors and practitioners working in the digital transformation of the consumer sector. Prior to establishing her own consulting business, Ms.

Weiss is a member of several other public company boards including: She also serves on the Board of The Fischer Company, a private real estate services and technology firm. Weiss served on the boards of Newgistics, the leader in third party logistics sold to Pitney Bowes , GSI Commerce, a leading ecommerce platform, which was sold to eBay in , eDiets, an early pioneer in digital diet services , as well as retailers Pep Boys and Brookstone.

Shipping charges apply to Select program. With Auto-Delivery, you are automatically charged and shipped your Day program once every 4 weeks unless you cancel. I came in November, so I had no ability to impact diet season.

So this is my first diet season, which we are very excited about. You came to Nutrisystem after 20 years at Reader's Digest. Reader's Digest was a great training ground for direct marketers - database marketing. That's so important to Nutrisystem. When we look at the diet for diet season , it's really about Nutrisystem My Way, a more personalized and customized weight-loss experience. To build on that, we need to do more in the area of database marketing.

I think my wake-up moment was seeing a photo of myself. I decided enough was enough - if this was a business problem, I would solve it. There are [Nutrisystem] ice cream sandwiches, which really help me. Ice cream sandwiches are calories instead of an ice cream sundae, which is about 1, calories. Zier on the value of her MIT engineering degree.

State University of New York, electrical engineering and computer science; Massachusetts Institute of Technology, master's degrees in electrical engineering, computer science, and business administration.

Reader's Digest Association, last heading its international division. Bakes 12 kinds of Christmas cookies. Facebook icon Twitter icon Pinterest Mail icon.

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